Send Direct Mail from Salesforce Marketing Cloud

Are there scenarios, such as winning back high value shoppers, where you would like use Marketing Cloud to send direct mail to your subscribers?   If so, there are ways to integrate with services like thanks.io to send your email subscribers (as long as you also have their mailing address) a letter or post card based on your business needs.

There are several interactions in SFMC where direct mail can be triggered:

  • As part of an Email or SMS send
  • Using queries and script activities
  • Using CloudPages to trigger direct mail on form submission
  • Custom activities in Journey Builder